We are excited to announce the next evolution in the Arcade journey, as ARCADE XR rebrands as 1UP Studios.
1UP harnesses all the best of ARCADE XR - technical invention, purposeful creativity and serious playfulness - and focuses on delivering work that can drive real change.
1UP is a game studio that makes play-based digital learning experiences.
If that sounds a bit like ARCADE XR, that’s because it is. The difference is that 1UP Studios is not an XR company.
AI, XR and other emergent technologies remain some of our favourite tools in the 1UP toolbox, but this change brings to the fore the key message we have said from the start: it’s about the experience, not the tech.
AR and the other immersive technologies are here to stay. We will continue to use them wherever they can have the greatest impact alongside all of the other digital tools at our disposal - and where other technologies are better suited to to job, we will use them instead.
From web to apps, mobile to desktop, screen installations to wearable tech, text message to augmented reality, 1UP Studios creates play-based digital learning experiences that engage.
‘Play to Learn’ is the philosophy behind many of ARCADE XR’s highest-profile projects, including The Keeper of Paintings, Time Odyssey, Glastonbury Stories, and Zog: A Forest Adventure; 1UP Studios begins its life with the ‘Play to Learn’ mantra now even more firmly positioned at the heart of all our work.
A big change from ARCADE XR is that in addition to our project work, where we will continue to produce digital experiences to the award-winning standards our clients have long come to expect, 1UP Studios will invest in developing our own game-based solutions to some of the biggest learning challenges in the UK and around the world.
We can’t say too much about this just yet, but watch this space for a big announcement on our first title coming soon!
We may be leaving a name behind, but we are taking with us everything that made it great, and adding so much more. We are grabbing this extra life with both hands, and we hope you join us as we journey deeper into learning.
Contact the team to see how 1UP Studios can help your audiences learn through the power of play today.